We build narratives that achieve goals.
We help mission-driven organizations use narrative craft to focus their strategy, align their data, and supercharge their communications.
Storytelling isn’t just marketing—it’s your strategic advantage.
Our work operates at the intersection of story (how you connect), strategy (where you focus), and data (how you prove need and impact).
Story.
Connect the dots between the change you seek, what you do, and what impact you’ve made. Make the case to your target audiences: why you, why now.
Strategy.
Use story to clarify your strategy, eliminate mission creep, and cut through the noise. Distinguish your unique value proposition in a crowded sector.
Data.
Illustrate and substantiate your storytelling. Prove you are meeting a need and delivering on impact.
01 Find your narrative advantage
We start with a **360-degree deep dive** into your narrative landscape, informed by a full audit of your materials, stakeholder interviews, and sector-wide analysis. We map exactly where you stand so you know precisely where to go.
We find your narrative’s core strengths, weaknesses, opportunities, and threats by analyzing your stories, stakeholder perceptions, and competitor messages.
We pinpoint your unique value proposition and identify any gaps between your public story and your internal strategy.
We find the hard data and public proof points you need to substantiate your claims and make an undeniable case.
02 Build your complete storytelling playbook
Using insights from testing with your target audiences, we craft the **complete, actionable toolkit** your team needs to tell a consistent and powerful story.
We build your narrative blueprint and glossary, defining the precise language and storylines that align all your future communications.
We deliver a revised, clear mission statement and theory of change that directly links your core strategy to your new story.
We design the key metrics, digital dashboards, and data visualizations that bring your narrative claims to life.
03 Connect your story to the right audience
A powerful message is wasted on the wrong audience. We go beyond simple demographics to build **rich profiles** of the specific groups you need to reach, influence, and inspire.
We craft the specific messaging angles and language proven to resonate powerfully with each distinct audience segment.
We define a clear "storytelling goal" for each audience, ensuring your narrative directly drives your strategic objectives.
We identify the exact data points, impact formats, and geographies that your key audiences actually care about.
04 Empower your team to tell your story
A new narrative only works if your team can use it with confidence. We provide the **hands-on workshops, individual coaching, referrals, and technical support** you need to make your new story stick.
We empower your team with live, on-demand, and AI-assisted training to create powerful, on-brand content.
We identify any capacity gaps in your team and connect you with trusted contractors for specialized support.
We provide ongoing technical coaching and retainer support to help you manage data collection and maintain your new dashboards.
Our services are sequenced to make up a comprehensive strategic storytelling process. But if you’re interested in discrete services, let us know!
Our 4-step process
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When narratives become dangerous
Our founder writes a first person essay about the dangerous impact of negative narratives.
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Why does every org sound the same?
Vague and generic narratives are holding back nonprofits. Here are a few strategies for cutting the jargon.
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Forgotten challenges of rural schools
Mainstream narratives have contributed to the erasure of rural schools from the national dialogue.