We are storytellers who have spent our careers in the social sector…

… and we saw that mission-driven orgs could really use help with their storytelling.

Founder/ Storyteller-in-Chief
April has worked with mission-driven organizations ranging from school districts to public media to tell the story of their work: who they are, what they're trying to do, why and how they're trying do it, and what they've learned and accomplished.
April has coached district, union, and nonprofit leaders to craft their public narratives, and her work has been published in The Atlantic, Education Week, and The Chronicle of Philanthropy. She volunteers on the board of and as a tutor at 826 Boston, a phenomenal youth writing and publishing organization supporting the storytellers of tomorrow.
April is a proud graduate of Sycamore Public Schools in Ohio. She holds a bachelor’s degree in history and literature and a doctorate in education leadership from Harvard.

Chief Data Storyteller
Mark Rembert is a regional economist who has used data to storytell for audiences ranging from donors and chambers of commerce to state and federal policymakers. In addition to his research, which has influenced state decision making on the opioid crisis, broadband expansion, and school choice, Mark brings a diverse background in corporate consulting and social entrepreneurship. He co-founded Energize Clinton County to foster community based economic development following the loss of his hometown’s largest employer.
Mark is a proud graduate of Wilmington Public Schools. He holds a B.A. in economics from Haverford College and a doctorate in regional economics from the Ohio State University.

equity-centered storytelling

In our work to help mission-driven organizations tell their stories, we name that storytelling is powerful and that there are historic and systemic inequities in who has been allowed to tell stories, and in whose stories have been told.

We emphasize that storytelling is a phenomena with multicultural and multilingual roots. As such, there are multitudinous narrative traditions, none more valid than any other. As we collaboratively support partner organizations in their storytelling, we will encourage partners to explore and embrace narrative and linguistic traditions that resonate with the communities they serve. We also encourage partners to include communities in collective authorship of stories.

We believe that authors own their stories. We seek to attribute authorship of stories, and encourage partner orgs to do the same. Our contractors retain IP to original artwork and stories, or license them under Creative Commons.

We commit to not advancing false narratives about work that causes clear societal harm.