We are social sector storytellers, strategists, and data experts
April founded Little Tiger in 2022, after realizing that mission-driven organizations too often used a static, one-size-fits-all approach to storytelling. They needed support to develop and exercise the muscles to tell strategic, data-backed narratives—stories that evolved along with the organizations themselves, and adapted to resonate with the diverse interests and values of target audiences in the current moment.
April Bo Wang, founder & narrative strategist
Mark Rembert, chief data storyteller
Elizabeth Christopher, collaborator, writer & editor
Laura Moore, collaborator & narrative strategist
equity-centered storytelling
In our work to help mission-driven organizations tell their stories, we name that storytelling is powerful and that there are historic and systemic inequities in who has been allowed to tell stories, and in whose stories have been told.
We emphasize that storytelling is a phenomena with multicultural and multilingual roots. As such, there are multitudinous narrative traditions, none more valid than any other. As we collaboratively support partner organizations in their storytelling, we will encourage partners to explore and embrace narrative and linguistic traditions that resonate with the communities they serve. We also encourage partners to include communities in collective authorship of stories.
We believe that authors own their stories. We seek to attribute authorship of stories, and encourage partner orgs to do the same. For original artwork and stories commissioned by Little Tiger, our contractors retain IP or license them under Creative Commons.
We commit to not advancing false narratives about work that causes clear societal harm.